You’ve created a landing page for your business, but are you doing everything possible to optimize it for conversions? A high-converting landing page is key to turning website visitors into customers. In this blog post, we will discuss some tips for creating a landing page that converts. We’ll also explore the psychology of your audience and how to use copy and design to appeal to their needs. Follow these tips and you’re sure to see an increase in conversions!
Your potential customers are like a big, scary jungle. (No, not the kind with lions and tigers and bears, OH MY! Although those can be pretty scary, too.)
Picture this: You’re walking through the jungle, looking for a way out. Suddenly, you hear a rustling in the bushes. You stop and tense up, afraid of what’s about to jump out at you. Is it a lion? A tiger? A bear?
You have no idea.
The same thing can happen with your potential customers. They’re walking through the jungle of the Internet, looking for a way out. They see your offer, but they don’t know what it is or what it does. Is it a lion? A tiger? A bear?
They have no idea.
That’s why it’s so important to be clear on your client avatar and have clear branding. Your offer should speak to your audience’s pain points and talk about the solutions you provide. If you can do that, you’ll be able to guide them to safety – and your business will grow as a result!
So, how do we do that? How do we guide our clients to safety- – or, in marketing terms, create an optimized landing page that converts? Let’s take a look at these 6 tips:
How to Optimize a Landing Page for Maximum Conversions
1. Understand your audience: who are you trying to reach with your landing page? What do they care about? What are their biggest concerns?
- Knowing who you are trying to reach, the language they speak, and what they are truly navigating in their lives is the #1 focus. You have a solution that your audience needs… you just have to help them put words to the chaos/questions they have and show them what life looks like on the other side of their transformation. Giving them an expectation of the tangible benefits is KEY to the success of conversion.
2. Choose a conversion goal: what do you want your visitors to do on your landing page? Sign up for a mailing list? Download a white paper? Purchase a product?
- So often we get confused as to what we are hoping for. We also need to have clear expectations. ROI isn’t always financial. Some return on investment is the growth of our email list or community, getting an entry-level but highly valuable FREE resource into the hands of our audience. SOMETIMES, it is the sale. Each of these styles of pages should be intentionally different. If they all are meant to produce a different outcome then we should expect one template to rule them all, ya feel me?
3. Create a headline that speaks to your audience and their needs: what problem are you solving for them with your offer?
- Headlines are imperative. This is more personal preference, but I rarely open up a sales page or a landing page with the branded name of the product or resource we are offering. More often than not, I’m talking to the audience in a way that makes it personal, attention-grabbing, and gets them saying- – OH YES! I resonate with this 100%. Opening with a captivating headline is key.
4. Write clear and concise copy that explains the benefits of your offer: what will the visitor gain by clicking through and taking you up on your offer?
- Just because you can write doesn’t mean you SHOULD write. Copywriting for landing pages/sales pages is as much of an art as a designed graphic/website/sales page. There is so much psychology and practice that goes into the process of writing a converting sales page or landing page. IF you are going to write your own copy it is vital to write more about your audience and how you serve them than writing about yourself. It’s essential that you’ve overcome any limiting beliefs you have about yourself, your business, or the investment behind your product before you write. Copy is the connection piece. We always say- – design gets someone to the page but it’s the copy that keeps them all the way to the cart.
5. Use images and videos that support your messaging: what can you show or say about your offer that will help persuade visitors to take action?
- Adding visual elements that make the page feel like it’s in motion and telling a story that connects with the copy is a great trick to help people enjoy being on your landing page. Photography, a Video Ask message, and special design touches, help people SEE what you are saying.
6. Design a user-friendly layout that makes it easy for visitors to navigate: put the most important information front and center, and use clear calls-to-action to encourage visitors to take the next step.
- You only have about 3 seconds to grab someone’s attention… and you can lose their attention just as quickly. Breaking up your sections into easy-to-digest sentences, bullet points, call-outs, with several call-to-action buttons – – that’s a winner right there!
So, while it is important to have a visually appealing and well-designed landing page or sales page, it is also crucial to focus on the content. Your offer should be clear and easy to understand, and your copy should be engaging and interesting. Don’t underestimate the power of a good joke or witty closing line!
You’re a go-getter. You want to launch your next course or coaching program, but you don’t have all day to read books or blog posts about it.
We get it. That’s why we offer Day of Voxer, an intensive one-day workshop that gives you the strategy and process to finish the day with a plan to move your business forward.
Our team of experts will help you map out your content, create a launch strategy, and get organized so you can hit the ground running. Plus, we’ll give you plenty of time for Q&A so you can get all your questions answered.